Established in 2009, Active Learning Sports is a family run company that specialises in bringing a variety of sports activities to both primary school children and early teens.
ALS is also proud to have supported children with Special Educational Needs as part of a youth club support network run by Staffordshire County Council.
James Attwood - Managing Director
In 2009, I started the company with a vision to improve the variety and quality of physical education within the school day and out of school hours for children and share my passion for sport.
Since then, the company has evolved and now employs a collection of skilled coaches including qualified teachers and teaching assistants who share my passion for inspiring children to lead a healthy, active lifestyle.
From childhood, sport has been a huge part of my life. My career in sport began at a young age as I was fortunate enough to be invited to play football for Walsall and Aston Villa football club youth academies.
Following this, I was determined to follow my dream of becoming a qualified fitness coach and personal trainer. To do this, I gained qualifications in a variety of sports such as swimming, handball, football, gymnastics, tennis, rugby and biking.
I used the knowledge I had gained to work as an independent coach for several years but as I could see the demand for quality, out of school provision was growing, I decided to start my own company- Active Learning Sports.
For the first two years, the company provided a cluster of 10 different schools in the Walsall and Bloxwich area with PE, holiday camps and extracurricular sports. From this, the company has grown to provide these services to schools in Streetly, Lichfield, Burton on Trent and Birmingham.
Currently, we host the largest of our holiday camps at the ‘Oustanding’ Shobnall Primary School in Burton- on-Trent where I also work as a PE teacher and coach. This camp has been extremely well attended by children from all over Burton.
The camp runs throughout most school holidays and uses both the indoor and outdoor facilities. A typical day would see children having the opportunity to try out sports like handball and dodgeball, take part in games such as capture the flag and Olympic style games or maybe try out street dance, nerf wars, Zorb Football and parachute games.
Meet The Team
Hi, I’m Callum. I have been a lead Sports coach for Active Learning Sports for over 5 years and am also currently working at Queens Croft SEN school as a PE teacher and higher level teaching assistant.
I have specialist qualifications in Autism and am trained in Makaton (a form of sign language).
I have a passion for sport and fitness and have run several marathons including the London Marathon and have also accomplished the ‘Three Peaks Challenge’ in under 24 hours. I am proud to have raised several thousands of pounds for charities such a Teenage Cancer.
I also currently enjoy coaching Lichfield City under 17’s football team and have coached special needs football teams over the past 7 years too.
I love making Active Learning Sports holiday camps as fun as possible so that the children want to keep coming back and create a passion for sport and fitness just like myself!
Hi, my name is Genna. I am Active Learning Sports safeguarding officer and sports coach. I’m a Level 3 Teaching assistant and level 3 safeguarding officer and also work at Shobnall Primary School.
I love working with the children in the school holidays keeping them active and creating magical experiences and memories for them.
My greatest achievement in life is my beautiful daughter Lottie oh and also climbing Kilamanjaro!!
Hi my name is Jess. I am a coach at sports camp and.
I love sport and I am very competitive!
I am also a level 3 teaching assistant at Shobnall Primary School and level 3 forest school leader with an outdoor first aid qualification.
In my spare time I love to keep fit and I do this by boxing each week!
I have been coaching since 2009. I first started coaching whilst studying for my Sports Science degree at Bangor University.
I was apart of the coaching team for the Welsh Football Association and I was the county coach for the girls U11’s county team in Bangor.
After my sports science degree I spent many years working for a local coaching company where I taught reception to Year 6 PE. During this time I also spent two summer coaching soccer on the west coast of America.
I then completed my PGCE to become a fully qualified teacher. During my time as a teacher I have been a PE coordinator, an assistant headteacher and most recently, a fully qualified Forest schools practitioner.
Hi, my names Ethan and I am currently a student at Burton College studying level 3 sports fitness and coaching.
I have been coaching weekend football since I left school and gaining as many qualifications as I can along the way including level 1 Football, Handball, Dodgeball and Baseball.
Sports and teaching has always been a passion of mine and I hope to become a teacher much like my fellow coaches once I have finished my higher education.
Why Parents Choose Us
*We have run highly successful camps in schools across the West Midlands meaning that over 10,000 children have been inspired to get active and join the fun over the last 10 years!
*Passionate coaches who not only are qualified to deliver sport coaching but also have a background in education. They care about making your child’s experience SAFE and FUN!
* A fun and exciting program of age -appropriate activities that entice young people whether they are sports lovers, new to sport or just like being active and having fun with their peers. (link to timetable page)
* A supportive ethos where the effort of each child is celebrated.
* Safe and secure school venues with all onsite facilities.
- To promote an active, healthy lifestyle to for all children
- To be an inclusive Sports provider.
- To make fitness fun!
- To encourage children to be active so they create a lifelong habit of fitness.
Fully Insured by
Active Learning Sports is fully insured by Protectivity Insurance.
Here are some of the schools we work with and where our camps are hosted.